Successful content marketing is a long-term strategy. Starting a blog is a comparatively easy task than to find new blog post ideas and producing unlimited blogging ideas for your audience.
Bloggers and companies that enjoy the highest ROI (Return On Investment) on their content marketing investment typically publish quality content consistently over long periods.
However, after a certain amount of time publishing content, your mind can freeze and you go short of blog post ideas. It can be difficult to come up with new blog post ideas that will resonate with your audience.
We’ve all been there. You have a schedule to keep, and it’s time once again to write and publish a blog post.
You open up your laptop, fully prepared to start writing, but no ideas come. Your cursor continues to blink, and blink, and blink.
You stare at your blank screen and wonder what to write about. And you start to feel nervous…
How do you keep the ideas and creativity flowing constantly to ensure consistent traffic, leads, and conversions?
But to create great content week after week after week, you need a lot of ways to come up with new content topics.
Eventually, you can’t depend on one method of generating ideas. And the more alternative methods you have to turn to, the better shape you (and your content marketing strategy) will be in.
You’ll never be intimidated by an empty editorial calendar again with all these ways to come up with blog post ideas.
Be assured that there are never-ending ways to find new blog post ideas that companies and bloggers in any industry/niche can cover as long as you employ a little creativity.
It’s easy to get stuck when it comes to find new blog post ideas and feel like your brand has covered everything under the sun.
If you are still at the beginning start a blog stage, I have a quick step by step method to help you create a blog.
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It wouldn’t be wrong to consider Facebook as a huge source of ideas, feedback, and opinions.
Whether you are looking to get a quick response to logo design or online course ideas, Facebook is the place where people usually hang out and show up.
Facebook Groups are an absolute hotbed for genuine industry conversations. They can be beneficial for finding new blog post topics. But, how?
It’s simple. Identify and visit popular groups where you have an audience or your prospects are and customers hang out, monitor the conversations, and observe what type of questions they are asking.that they have.
You can learn a lot from seeing what your prospects say to each other. If you are active in these groups, you might have already noticed some questions and their solutions too.
Try to target private groups. While there is some value in reading public Facebook Groups, private groups tend to be better moderated and thus have more interesting and insightful conversations.
Finding groups is also simple. Just type a keyword into the standard Facebook search bar at the top of the page. When that loads, select “Groups.”
Groups that are relevant to the keyword will be displayed and will also provide some stats to give you an idea of how active each group is.back to menu ↑
Start by finding subreddits that are related to your niche. The easiest way to find subreddits is to search for them on the Reddit.com homepage.
For example, let’s say your company offers a tool for WordPress, simply search for WordPress and you’ll find reddit.com/r/wordpress as the top subreddit, as well as hundreds of more subreddits like r/entrepreneur, r/blogs, r/blogsnark, and r/blogging
Join all the subreddits related to your niche, which will allow you to participate in them by asking questions, responding to questions, and posting other media into them like pictures, videos, and links to your blog posts.back to menu ↑
Quora is an international Question and Answer (Q&A) website that features questions with answers containing facts, opinions and humorous stories that are voted on by Quora members.
In order to find new blog post ideas for your blog, you need to follow the instructions below:
You can also follow a question about a specific topic of interest. You will get a notification when someone adds an answer to that question.
Quora users usually give a descriptive answer which helps to find new blog post ideas for blogging.
Further, Quora’s content license allows the following: “you can reuse all new content on Quora by publishing it anywhere on the web, as long as you link back to the original content on Quora.”back to menu ↑
LinkedIn groups frequently send notifications about new posts, meaning you will see what problems some group members are facing. Create content to solve those problems. Share your blog post in those groups.
You’re not only sharing your blog post with people who immediately see it; you’re effectively using the group’s email list to share it with its full audience. Sounds like free marketing to me.back to menu ↑
One of the easiest ways to find new blog post ideas is by simply searching YouTube itself.
Look at YouTube channels that are in your niche and have a similar target audience to yours, especially successful ones.
For example, if your YouTube channel is about pet, do a search on YouTube for “pet.” Go through the search results to find videos and channels that will give you inspiration for new content.
By checking out the content other relevant YouTube channels are posting, you can find out what already works for them and what’s interesting to viewers.
Be sure to put your own spin on the topic so that you can stand out from the crowd.
Twitter is a good social media tool for interaction and a place to find new blog post ideas. If you are consistent on twitter, you notice hundreds of posts in an hour.
Hashtags are a handy way of grouping and categorizing tweets, and they help people follow topics in which they’re interested.
Anyone searching for a specific topic can find relevant tweets immediately rather than having to scroll through their Twitter feed.
The tweet messages also tend to give new content and also find new blog post ideas every minute. You can also use trending topics on twitter and hashtags to find new blog post ideas.back to menu ↑
Pinterest has also become a search-engine traffic machine that produces thousands of blog posts in a minute.
It is also a known tool for generating quality content, new products, and lifestyle hacks. It can also be used for finding new blog post topics for your blog.
Following these three ways, you can find new blog post ideas on Pinterest.
The first place I find new blog post ideas is in the search suggestions box. This is actually where I found the inspiration for this post. Pinterest is showing me that my target audience is searching for blog post ideas, the 2nd keyword on the list:
The second way can be used by entering your main keyword in the Pinterest search bar and hit enter. It opens up a few other keywords and related searches of the topic. You can click the arrow on the right to scroll through more topics.
The third way is by doing the random search on Pinterest. Just scroll down and scan the pins to find new blog post ideas.
It doesn’t matter what topics are you looking but Pinterest has got millions of Pins on almost every topic.
This is an amazing tool to help you find new blog post ideas for your next content:
TIP: Create a bookmark folder or secret board where you can save all the important pins and where you find new blog post ideas. Visit the board when you need some fresh ideas for your blog.back to menu ↑
Google autocomplete can be a legitimate goldmine to find new blog post ideas.
Start by typing in key phrases that are related to the types of content that have traditionally performed well for your brand eg. “blogging”.
Take note of the suggestions that pop up. Then search for those key phrases and see what types of content are being published on those topics.
For example, in this example below, you might be able to write a blog post on “blogging for beginners“:back to menu ↑
There’s an option of ‘Searches related to your keyword’ at the bottom of the page.
Below are the results when I typed ‘blogging’ in the google search bar:
There’s an option of ” People also ask” in Google search results.
Below are the results when I searched ‘blogging’ in the google search bar:
While searching on google, you can find new blog post ideas easily. It’s all about your creativity.
Find out if you can use those search results to create new blog posts. Think of Google as a content brainstorming engine.back to menu ↑
Google Keyword Planner is a free keyword research tool that helps you find new keyword ideas and their rankings for your Google Ads, but it can also be a very useful tool for keyword research for content creation and SEO purposes.
The free tool can also be used to find new blog post ideas.
Go to Keyword Planner and write your topic of interest. You’ll find multiple keywords around that particular topic.
Now, you can find keywords and create a blog topic. You can always play around with the tool and collect some good ideas for blogging.
I did a quick search and put ‘blogging’. Here’s what I found:
The Keyword Planner has two main tools:
Answer the Public is a keyword research tool that creates simple visualizations out of the suggested search terms provided by Google and Bing.
Rather than manually enter your keywords into Google and collect the suggested autocomplete yourself.
Answer the Public automates the process and provides potential topics for your keywords based on what people are actively searching for. It’s basically a visual keyword tool that helps to find new blog post ideas and questions.
How can you use answer the public to find blog post topics?
Go to the site and enter your keyword. The visual image takes a few minute to load. This gives you two images; one for questions and other for prepositions.
These is what I got when I searched “blogging“;back to menu ↑
There is no doubt that BuzzSumo is an awesome tool to conduct researches and find blog post topics. It allows you to identify blog posts that have performed well in your industry.
This tool will give you a massive push to find new blog post ideas or content ideas for your blog or business.
The tool can be used in two ways.
Using their tool, you can see the articles that have had the most social shares for any topic. Enter a keyword and see the most-shared articles that include that keyword in their title.
2. Domain Based Search
You can use BuzzSumo for competitor research. Just enter a competitor’s URL to see which of their content pieces has been shared the most on social media. Then you can note down the topics that have performed well for your competition and create content around those topics.back to menu ↑
Use these title generators and analyzers to find some blogging ideas. Enter a keyword into the generator, hit enter, and see what post topics it recommends.
You may have already written about some of the subjects, but one of their ideas might get your creative powers moving again.
If you are looking for new blog post ideas to fill your editorial calendar for next month, you can use following headline tools.
I tried different keywords and got multiple titles to find new blog post topics. This way you can find multiple blogging ideas about the specific keyword.back to menu ↑
Social listening is keeping track of the conversations that are happening online about your brand, your industry, or relevant topics.
By doing so, you’ll gain valuable insight into your target audience which ultimately helps you make better and more informed business decisions.
What is your audience saying about your product? Or your industry? Or your competitors? What questions are they asking?
Social listening allows you to identify the pain points, interests, and needs of your audience outside of your owned channels.
Not only will it help you to find new blog post ideas, but it will also monitor and analyze the information for social media channels for mentions of your brand, competitors, products, and keywords related to your business.
Some great tools for social listening are Keyhole, hootsuite and Google Alerts which allows you to monitor keywords that are relevant to your brand, not just on social networking sites but across the Internet.back to menu ↑
Take advantage of your media monitoring tool’s analytics area and look for trends and patterns.
These tools are used for discovering what people actually search for, related to specific topics of interest.
You can almost predict what blog posts your readers will want a month from now.
Identifying organic keywords that are sure to become even more popular within the near future is incredibly valuable and can give you a leg up on the competition.
If one of your blog post or products starts getting a ton more mentions than any other, you know it’s probably a good idea to be creating a lot of content for that target customer.
Google Trends one of the media monitoring tools, allows you to see the historical search popularity for any keyword term. Search for industry keywords to find new blog post topics with growing interest:
You can also use another tool called Exploding Topics that “surfaces rapidly growing topics before they take off”.
UbberSuggest is a free keyword tool that helps you find new blog post topics for bloggers. How do you do that? Head over to Ubersuggest and type in a keyword. Pick a few keywords and create articles about them.
With this approach, you are writing content about keywords that have decent search volume.
Competitor analysis is another way to use this tool.
Enter a URL into Ubersuggest, then click on the “Top Pages” navigational button you will then see a list of all of the top articles and pages on your competitor’s site.back to menu ↑
The quickest way to find out what readers want is to ask them. Ask what problems are they facing or what they think you should blog about. Use their answers to find new blog post topics and blogging ideas.
The other way is to analyze your newsletter performance.
If you send out regular emails to your subscribers, find out which email subject lines had the highest open rate?
What emails generated the highest click-through rate? Use that data to guide you toward future blogging ideas.
Data from those email campaigns can be very useful to help you better understand your audience and hone in on topics that are important to them.
Emails are one of the outstanding ways to seek inspiration to find new blog post topics. The strategies, discussed in the emails, are very effective for the subscribers.
Don’t have an email list? Use this guide to build your free email list.back to menu ↑
Podcasts are the popular new kid on the block when it comes to content marketing. Sometimes, we don’t want to read the longing content which could be too exhausting. And, we just want to put on headphones and listen.
A Podcast is a new way for obtaining knowledge and information on multiple subjects. It can also be used for generating blogging ideas for your blog or any website and a way to find new blog post topics.
Stitcher is an on-demand Internet radio service that focuses on podcasts. The easiest way to listen to podcasts on your iPhone, iPad, Android, PC, smart speaker — and even in your car. For free.
Go through their category listing or search for a specific topic, and then quickly scroll through episode titles.back to menu ↑
What works well for your competitors might also work well for you. Do some research to find out where the gaps are in your competition’s strategy, what keywords your competitors rank for, and check out their top performing articles.
We like to use Ahrefs “Content Gap” feature, which allows you to compare your site (or a competitor’s) to other sites in your niche to identify keywords that you are not currently ranking for.
The key here is to identify opportunities with a low enough keyword difficulty where you can create some unique content and take a slice of the pie.
Could you expand on what has already been written and dramatically improve it? Do you have a new and interesting angle on the same topic? Have you got proprietary data that you can use to craft a new and interesting blog post?
In identifying gaps in your competitor’s strategy, you can find new blog post topics and create a more well-rounded content operation.
Remember to write down your ideas in your spreadsheet so that you can revisit and investigate further.back to menu ↑
Topsy is my go-to tool to find new blog post topics. It analyzes its index of hundreds of billions of tweets -since 2006-and gives you the most popular and relevant tweets. Because it directly searches through tweets, it’s very effective at finding posts that have received a lot of shares.
Here’s what you do:
One thing you can do to find new blog post ideas is through expanding old blog content. Google favors fresh content, meaning content that has been recently published or recently updated.
Do you have any posts that have performed exceedingly well in organic search or have gained a lot of traction on social media?
These are blog posts that Weeks, months, and years after publication, they still bring in a steady stream of new visitors. Use that success as a sign that the topic you covered might be worth investing in further.
Go to Google Analytics, take a look at your posts that have done well and brainstorm new ways that you can cover and expand upon the topic to create value for your audience. This time, try to work more on headlines and see if it works.
Updating posts is a great SEO tactic to catch some low-hanging fruit and get even more people reading your post.back to menu ↑
When a group brainstorms, they generally feed off of each other, and one person’s ideas will prompt another person’s idea.
Schedule a meeting maybe with your sales team and have a brainstorming session.
Being able to have everyone in the same room to bounce ideas off of one another can help to surface some great content ideas that would otherwise stay buried.
While there’s nothing wrong with working alone, group work shouldn’t be ignored when it comes to find new blog post topics.back to menu ↑
Interview one expert long enough for a full blog post about them and just them.
You can either use the interview as research for an original piece, publish the transcript, use the audio or video in a blog post itself. Use this session to find new blog post ideas from the expert’s topic.
Being featured in a blog post is an enticing prospect that most experts would be happy to jump on and they’ll also be glad to share the article with their audience once it is published.
A great tool for conducting and recording interviews with experts is Zoom, which is free to use (but keep in mind that that the free account has a meeting limit of 40 minutes for more than two participantsback to menu ↑
Collecting tips, advice, and recommendations from industry leaders serves everyone well. You can source content from others ie. industry leaders.
Often, industry leaders will be happy to provide some insights on topics that they know about, as long as you credit them and give a link back to their website. You can also ask leaders and experts to write a guest post for you
This industry leaders will give you some promotion, a backlink, maybe some social media mentions. You get a bunch of content written for you. This is one of the most common way used by large companies to find new blog post topics.
You can take this practice to the next level, combine dozens of tips or insights from industry leaders into a single article. This also has the added bonus of giving all the contributors the incentive to share it with their own audiences.back to menu ↑
The only people who might have nearly as much insight into your customers’ problems as the customers themselves are your sales team.
After all, they speak with your audience every day, working to better understand their needs so that they can position your products as the solution to those problems.
Talking to your sales team gives you insight into what information your content should serve up to prospects.
But what about existing customers? Customer retention is more important than bringing in new customers. You can’t forget about them!
Holding regular meetings with your customer support teams will not only help you to find new blog post topics, but will help you flesh out other areas of your content strategy such as post-sales educational and support documentation content.back to menu ↑
In order to find new blog post ideas for your blog, you need to reach out to your audience. Do a quick homework and see where your audience mostly hangs out.
Ask your readers to tell you what they would like to read more of – and then give it to them. It sounds simple, but remarkably few people actually do it.
You can crowdsource content ideas by sending out a survey. Give your existing community a reason to engage in every post, or email your subscribers for feedback. Use SurveyMonkey for quickly creating customer surveys.
Reader participation and community driven content is a key component for many successful independent bloggers and membership business owners.
Your audience/customers are your best resource to find new blog post ideas. Ask them directly what they want to read/learn about from you.back to menu ↑
All your coworkers have useful information. This is because they all interact with your business in different ways. You can ask your co-workers to write a blog post themselves that is interesting to your audience.
For example: Your customer services knows what gives customers a hard time. Sales persons knows what makes people buy your product or service.
What should you do? Find co-workers who have something interesting and insightful to share with your customers. That could be a story about them personally or an aspect of their job.
You can either publish actual interviews with your coworkers, or use their advice to find new blog post topics and feature it in your site.back to menu ↑
Influencers have the power to drive more people towards your products or services. This is because consumers trust the recommendations made by their favorite influencers.
Brands can use this to influence purchase decisions and drive more conversions.
Identify popular bloggers and social media profiles that march your niche. These could be individuals or brands.
Examine what kind of content is gaining traction with their following. These could be blog posts or smaller pieces of content like social media updates.
Anything that generates a conversation with your audience is a safe bet to find new blog post ideas.
A great tool for identifying relevant influencers across social networks is Upfluence, which provides a searchable database of more than 3 million influencers, along with tools for outreach.back to menu ↑
Sometimes the best post is the one that tells the story of all the other posts. There are no stories that you know better than your own.
Regardless of what you blog about, you’ve probably been doing it for a while now.
These posts can be incredibly useful for other people in your industry. They generally tell how you learned something, how you grew and how you bounced back from a mistake.
Everyone has to start somewhere, and by learning from your mistakes the next generation can progress even quicker.
Another way to piggyback on sharing experiences is to share behind-the-scenes information. Talk about your unique processes, habits, tactics, and whatnot. Share your secrets.
Try to relate content back to your real-life experiences.
That way you can input your own knowledge into the content you write rather than just repurposing other people’s words and research
If the actual story of your experience isn’t that interesting, take a more analytical approach to it. Turn it into a case study.back to menu ↑
Never discount your own experiences when thinking about what your readers are interested in.
In most cases, you’ve actually been in your reader’s shoes before. You have to relate to your readers.
By talking about things you’ve gone through, you’re likely talking about stuff that’s happened to them, too.
Sharing your successes makes your brand more human.
It allows your audience to become aware of the work and preparation that goes into achieving those heights and can serve as a blueprint for other entrepreneurs and startups.
Another really, really great way to get personal and share your experiences is to reflect on what went wrong with something.
Sharing successes can provide your audience with a road-map for achieving those same successes themselves.
Sharing your failures serves much the same purpose, but for the opposite reason.
Sharing failures can help humanize your brand. It makes you real. It makes you relatable.
It also allows you to show others the mistakes you made so that they can avoid them if they are going down a similar path.back to menu ↑
The other way to find new blog post ideas to write is by observing popular blogs. What are other blogs publishing? What kinds of topics are working for them?
If you write about ‘fashion’ then you can use google to find top blogs and see what they are writing about. You can follow your influencers that belong to the same fashion niche.
Make a list of Top Blogs in your niche and follow them. You can use these tips to find new blog post ideas from other blogs.
You look at what other blogs are covering and figure out a way to write about a similar topic in a better way.
Remember, you still have to be a creative thinker to pick the right blog topic that connects and engages. Keep your focus on creating a quality blog post that gets attention from readers.back to menu ↑
Blog comments section is a place you can find new blog post topics blogging. The best trick is to scan your blog comments and see what type of questions people ask.
Take note of any topics that you see mentioned multiple times, complex questions that could inspire a new post or unique viewpoints that might inspire content ideas.
The questions that you find in the comments section are the problems your audience is facing. Use them to find new blog post ideas by providing solutions.
Another way for leveraging blog comments is commenting on popular blog in your niche/industry.
The most popular blogs in your niche probably get hundreds of comments per post. Because of the volume, the authors don’t have time to respond directly to all of these comments and questions. This is a golden opportunity for you.
First, reply directly in the comment thread and provide a helpful response to the question. Then link to a post you have written in your site. Second, take the question from the comment and your answer and create a blog post with that content.back to menu ↑
Round up posts are essentially “roundups” of great content in a particular industry or topic area.
Unlike, you sharing your opinion on your blog site, a Roundup post aggregates many opinions and gives your readers a broader set of solutions.
Some more advantages:
Collect the best recent posts from around your industry. Focus on sharing the best possible content for your audience. Don’t worry if there are some competitors in there.back to menu ↑
This post is in fact an example of a niche resource.
We’ve compiled plenty of different niche resource/list posts. This is another example:
When selecting high-quality content to curate, you can also go with overall best posts instead of what’s currently popular. This is great if you’re working with a specific theme.
For an example, if your company targets photographers, creating a post on the best WordPress gallery plugin would be very useful for them and would give you a unique way to approach a familiar topic.back to menu ↑
The importance of FAQs, or Frequently Asked Questions, in any company is that this page allows for visitors to find answers to all their questions in one place.
Not only does it make life easier for your website visitors, it can save your company time and resources because you don’t have as many clients contacting you for answers.
The other reason is because they’ve highlighted the issues and questions that a majority of their customers ask on a regular basis.
Your customers come to you with questions because they see you as a knowledgeable resource. It’s very likely there are others out there who have the same questions.
The questions you receive (in person, and via phone and email) are a great starting point for a blog post. Create individual blog posts for any question that requires a longer response.
There are a couple of benefits for using this way to find new blog post ideas. First, you’ll increase the likelihood that others will find your blog by searching for this topic. And you’ll also establish yourself as an expert in the field.back to menu ↑
Crowdsourcing is the process of obtaining ideas and content by asking for contributions whether paid or donated from a large pool of online communities.
Some within your niche/industry, others not, but all with fresh ideas and innovations that you wouldn’t have thought of on your own.
Crowdsourcing is a resource to find new blog post ideas by curating high-value information, rich posts, and pages, especially when you’re short on resources or inspiration.
For example, if you were reviewing a specific product, you could collect useful reviews from sources around the internet to give your customers an idea of what other customers have found positive and negative about their experience with that product.
Collecting insightful answers to specific questions from forum sites like Quora and Reddit is a good example.
In addition, digging through your company’s reviews from your own customers can be helpful way to find new blog post ideas and finding customer pain pointsback to menu ↑
What makes a good blog post? The best kind of blog post is one that makes people read more other blog post in your site. Linking your existing posts together properly is a good way to drive more traffic and reduce the bounce rate in your site.
How do you do this? Go through your old posts. Group related posts together as a mini-guide, so that reading one post leads to another in sequence.
Add an introduction, some light descriptions, and a conclusion, remember to add links to other blog post links.
You can also turn a product demo or other type of “how to” video into a blog post.
Take a detailed product demo video or a webinar, get the transcript from a service like Rev, and turn that into a step-by-step guide with screenshots from the video to illustrate each step.back to menu ↑
People love data. Sort things by different categories and blog topics. Then update it regularly to keep the numbers current.
Curated posts of statistics around the same trends or audience can help readers notice new patterns and draw conclusions.
This can be a great way to encourage backlinks, as well as generate traffic from other brands which will cite the statistics that you have published on your blog.
This will also serve as an excellent resource for other brands and bloggers. Always make sure that they are current and relevant to your niche.back to menu ↑
What can beat your own creativity? Nothing! Your creativity is different from others as well as your own skills. Creativity that others may probably not have.
Coming up with ideas is a muscle that needs exercising. The more often you do it, the stronger that muscle becomes. Come up with blog post ideas/topics on daily basis and you’ll soon start to notice it become more natural.
Train yourself to have that creative mind to play with ideas, thoughts, and new strategies. Remember, you are the sole owner of your blog and no one can tell you better than yourselves.back to menu ↑
Udemy is a blog post gold mine, here’s why. Udemy doesn’t just show you content that people are interested in, instead you see content that people are actually paying for.
You can search for courses by category or by keywords. Either way, you will find content that people are actually paying to access.
For example, lets say you run a blog about graphic design. Head over to the design category in udemy, and scroll down to their best selling courses and within five seconds you have a list proven topics.back to menu ↑
To use amazon, search on amazon with the keyword that describes what your blog is all about. Then look for a book on that topic with a lot of ratings.
This shows you that people actually bought the book.
Finally, click look inside, to see the table of contents, and just like udemy you get a list of topics presented to you on a silver platter.
For more, read the posts below:
The first step to success is organizing your ideas in a way that you can act on. Hopefully this post has given you some ideas for where to start.
Ideas come to us at the strangest times and in the oddest places. Keep a file – a document or a spreadsheet – with a list of all your blog post ideas. Keep this file in a place where you can access it at all times: a Google doc, a Todoist list, an Airtable or maybe trello. What ever works for you.
When you have an idea that might make an interesting blog post, jot it down. Do this each and every time and before long you’ll have a significant inventory to work from – even when you’re not in the mood to be creative at all.back to menu ↑
Content marketing is a long-term strategy. This list of ideas to find new blog post ideas should help you get started writing the blog posts that resonate with your audience and which they will find interesting and valuable.
This ideas will get your creative juices flowing, get you thinking about what your readers want, and get your fingers typing on the keyboard again.
Do you have any other rock-solid techniques for coming up with blog post idea when you're really stuck? Let us know in the comments.
How To Create A Website/Blog Whether you want to create a website for yourself or…